IKEA had an overstock of mattresses. So, what better way to motivate people to buy a mattress than to remind them of who they used to share their current mattress with? This social-led campaign was the top-performing post for all IKEAs worldwide. A first for IKEA US in years.
AGENCY: DAVID NY
CCO: Daniel Lobaton & Andre Lobaton
GCDs: Erin Evon & Jason Burke
Art Director: Tori Mortenson