The first annual National College Football Championship was between a team with a Duck mascot and a team from The Duck Brand’s hometown. We clearly had to do something. That something was a ‘Live Taping’ of the game in which we beat ESPN’s online reporting in 80% of their play-by-play updates.
Recognition: 3 x Gold ADDYs, AIGA Exhibition
CCO: Rob Schapiro
CD: Dan Magdich & Anthony Monahan
ART DIRECTOR: Richard Wilson