The first annual National College Football Championship was between a team with a Duck mascot and a team from The Duck Brand’s hometown. We had to do something. ‘Live Taping’ posted play-by-play updates, reenacted by licensed Duck tape rolls. And we beat ESPN to 80% of real-time game updates.
AGENCY: BRUNNER
CCO: Rob Schapiro
CD: Dan Magdich & Anthony Monahan
ART DIRECTOR: Richard Wilson