WWE’s biggest storyline in decades was unfolding before our eyes. So, we wrote Clash of Clans into the storyline. Placing the mobile game in the very center of the lore of one of the most loyal and fastest growing fan-bases around.
3 x 2025 Cannes Shortlist
The ending of that spot, premiered live during Wrestlemania, triggered a real-time attack on every one of the 7 million US Clash players’s villages. From there, players could take revenge and attack his village.
AGENCY: DAVID NY
CCO: Daniel Lobaton & Andre Toledo
Creative Directors: Erin Evon & Jason Burke
ACD: Kelsey Miller & Tori Mortenson