IKEA had an overstock of mattresses. So, what better way to motivate people to buy a mattress than to remind them of who they used to share their current mattress with?
We posted the assets below to the IKEA US social account. And the results were nearly instantaneous. For the first time in years, IKEA US had the top performing social post of all IKEAs worldwide. And for the first time ever, IKEA Global reached out to use IKEA US’s assets at the global level – taking our proactive creative international.
AGENCY: DAVID NY
CCO: Daniel Lobaton & Andre Lobaton
GCDs: Erin Evon & Jason Burke
Art Director: Tori Mortenson