IKEA needed to launch their first national brand platform in 20 years – one that could uphold all of their initiatives and innovations for the next 20.
In just three months, we produced and launched a fully integrated brand platform campaign as well as tailored kitchen category campaigns for both the general US audience and the Hispanic audience.
AGENCY: DAVID NY
CCOs: Daniel Lobaton, Andre Toledo
GCDs: Erin Evon, Jason Burke
ACDs: Kelsey Miller, Tori Mortenson