The Brief:
Red Bull announced that it would be hosting its annual Flugtag event in Pittsburgh and looking for teams. We looked around the agency and said, "Why the flugtag not?"
The Concept:
Pittsburgh is very Polish. So, what better to push off a 20-foot pier into one of Pittsburgh’s three rivers than a giant pierogi atop a link of kielbasa?
Role: Senior Copywriter, Pierogi Maker
The Application.
Red Bull, wisely, won't let just anyone push a giant contraption off of their heavily branded platform. We had to prove that our flugtag would be just as well-engineered as it would be entertaining. So, we built a website to prove that pierogis really can fly. And, somehow, Red Bull bought it.
The Realization That We Had To Build This Thing
It took a lot of bad sketches, better but still not great sketches, and way too many trips to Home Depot to bring this thing to life. We worked in a co-worker’s barn for a week full of plastic tubing, paper mâché, and painstakingly detailed pierogi painting. Somehow, it all came together.
The Big Day
We pulled out all the Polish stops. Real, non-paper mâché pierogis handed out to spectators. A flight crew dressed in full babushka gear (my first foray into being a stylist, of which I am extremely proud). And a choreographed pre-flight polka dance complete with accordion.
