The Brief:
Tell consumers about the new Musselman's Big Cup and how there’s 50% more applesauce in every cup. Simple enough.
The Concept:
Let the Big Cups be the ones to tell consumers how big they are. We created a world where the cups came to life. Then, we let them act out some skits to show, say, and sing about how they’re 50% bigger. This broadcast campaign was placed in major markets across the nation and was the biggest marketing effort for the brand to date.