The Brief:
No one in the U.S. knew who Maxi-Cosi was.
So how do we get parents to care about yet another player in the baby stroller game?
The Concept:
While every other brand talks about how it’s perfectly designed for baby, Maxi-Cosi is designed for parenthood. From who they are as a company to the products they design, Maxi-Cosi wants to empower parents to pave their own paths while making that path just a tiniest bit smoother.
People wrote really, really nice things…about an ad…in the Facebook comments section?
Now, that’s a string of words that we never thought would go together.
#BoysDanceToo
After Lara Spencer mocked Prince George for taking ballet classes, the male dance community came together to showcase that #boysdancetoo. And, as a brand who believes in no judgement when it comes to parenthood (and who had just finished filming a young boy in ballet class) we couldn’t not speak up and show our support.
Product Videos
Product Landing Pages
CREATIVE DIRECTOR: Jody Zorn
ART DIRECTOR: Sam Canvin, Michael Harari