The Brief:
Lumify grew the entire eye drop category in its first two years by positioning itself as the redness reliever for beauty enthusiasts. But some consumers voiced concerns that this was giving women yet another beauty standard to worry about.
The Concept:
Your eyes are already beautiful – Lumify just sets the stage to let them really shine. The results? A 20% sales lift. During a pandemic. When no one was doing their usual beauty routines.
Agency: BARKER // Copywriter: Lauren Weiss // Art Direction: Kailyn Moore