HAND-FULLS LAUNCH

The Brief:
Launch Hungry-Man's new product "Hand-Fulls" – essentially extra-extra-large hot pockets. The brand just wanted eight social posts that they'd, "put a little bit of money behind." We saw way more potential in the creative opportunities for such an absurdly named product, so our team convinced our agency and the client to go bigger. 

The Concept:
Eating one of these things takes both hands and all your attention.

*Note: The budget for this was hardly enough to cover the bear suit.

Here are some static social posts that didn't require the cost of a bear suit rental.

Plus some other, slightly more on-the-nose posts about the sheer size of these Hand-Fulls.