The Brief:
Launch Biotrue’s new eye drops to people who don’t realize they could probably use some eye drops.
The Concept:
People use all different types of words and ways to describe when their eyes feel dry – anything to not admit they have dry eyes. So we’re showing that Biotrue helps with [insert any other word that’s a synonym to dry] eyes.
Other executional deliverables within the campaign are still in development.
ART DIRECTOR: Sam Canvin, Terry Chen
AGENCY: Barker